Authentic Marketing = Share your passion with others and help them reap the benefits.

This question was posed to a sales executive group. Here is my answer:
Sales skills – relationship building, problem solving and service skills – outweigh product knowledge importance.
In short order, your task list to close a sale is:

Get buyer attention
Tailor and deliver an enticing marketing message
Build the relationship, as well as your credibility, trustworthiness and likeability
Coach the sale through [...]

As many of my clients know, one great way to market yourself and make more sales for your business is to speak in front of an audience.
You can learn to do workshops, teleclasses and keynotes much more easily than you might realize.
“But public speaking scares me to death!”
Even those of you that get terrified at the thought [...]

A free sample or “taste test” is never a bad idea and always appreciated by a potential client. If your client base is not full, this is a great way to market.
On the flip side, one good reason for not offering a “freebie” is when your sales funnel is quite full and you want to [...]

This question was posted on LinkedIn. Below is my answer. Please add your views and experience in the comments:
Definitely both.
It’s great to meet new people and expend my network. I really enjoy connecting with and getting to know quality professionals so I have a large group to draw from in order to help other people, and [...]

I just read a couple of short articles today about why people don’t leave comments on blogs and social networking posts.
They were pretty good points. One had 10 reasons, the other 25. I thought of a few myself and realized the list could easily grow to 100 or more.
So, from my point of view, rather [...]

Every small business owner asks themselves this question - usually more often that not.
I’m happy to say that recently a number of past clients have contacted and hired me again to help them with this very question, to get down pat the skills, strategies, motivations and action plans needed to make it happen. That’s always a wonderful [...]

I just got done with a coaching call with one of my favorite clients. I love this guy (as I do all my clients!) because he is a really genuine person, cares about others and wants to make his business truly incredible.
And I want to share something very interesting from our session today… 
We are working [...]

The below was posted by Vincent Wright, on http://MyVirtualPowerForum.com 
I love his perspective, and his message is spot-on, so I thought I would pass it along.
This is really important to keep in mind not only for online networking, but offline as well. It’s important to keep going to the same networking groups regularly, get to know [...]

 
Does this invitation sound familiar?

“Hi Jason,
I’d like to get together for lunch or a cup of coffee. I had some thoughts that I wanted to share with you. If you have time in the next week let me know. Thanks talk with you soon.”
 
Sometimes I get quite a few invitations to meet for lunch or coffee [...]