Let’s face it -
If you’re like most of us and get tons of email, most of which isn’t very interesting to say the least, there is a set pattern to what you do. We all do it, because we’re really busy and time is valuable.
“Text Sells – But Don’t Make Me Look Too Hard For [...]

I was just rocking my 4-month old son to sleep. In that peaceful quiet few minutes, 3 important marketing ideas came to me:
- One was how to move forward on something I’ve been stuck on;
- One was a new way to offer something that will help generate more referrals from my network;
- And a third [...]

I thought I would send you this cool example of how social media can take your message viral, creating exponentially more exposure for you.
1.) I posted this on our Facebook Fan Page:

LeTip of Oak Park & Forest Park
Thank you, Erica Cuneen at Beyond Properties Realty for her presentation this week, telling us about an exciting new [...]

Sign up to get these and other helpful articles and announcements  sent directly to you:

Running your own business can be really tough.
There are so many things to do, so many people to connect with, so many action items to execute, and so many little things you just don’t want to fall through the cracks.
And [...]

Recently, I’ve seen a lot of people setting up a second Facebook profile that they intend to use as a “professional profile”, so that they can keep their personal one for connecting with Friends and Family, and their professional profile for business and career use.
On the surface, this makes some sense, especially for people that [...]

Buuurrrrrrr………..!!!!!
It’s zero degrees in Chicago this morning.
But the weather is looking up. I checked the daily and monthly averages, because I am getting really tired of this cold. I can’t wait for it to warm up!
January is the coldest month of the year for my area. And on average, January 20th is the coldest day of [...]

One of the single best ways to connect with potential clients in a way that they get to understand how you can help them is to speak to groups of people – a very powerful way for others to get to know, like and trust you.
This can be done in person via speaking engagements, workshops, [...]

This is a fantastic and to-the-point list of best and worst ways to use your Facebook Fan Page for business from HobSpot.
A few of these might sound familiar, as you may have read or heard me gripe about now and then ;)

The 9 Worst Ways to Use Facebook for Business
Read more: http://blog.hubspot.com/blog/tabid/6307/bid/6898/The-9-Worst-Ways-to-Use-Facebook-for-Business.aspx#ixzz1318LgGd2

I especially like #3 [...]

Last night I was at another business networking event where everyone was trying to sell me and only talk about their business. It felt like I was getting “pitched to death,” and a few times all I could think was, “I’d never do business with you…”
So here’s the question:
“Are these events – or ‘pitch fests’ – really worthwhile?”
Why did I [...]

Whether you market B2B or B2C, make sure you speak to the benefits of your services beyond the obvious.
How do they impact your client personally? By having more time with family, less stress, higher income, better health, more energy?
Those are the kinds of motivators/drivers that appeal to potential clients and that they really [...]