This can be done in person via speaking engagements, workshops, classes, networking events; on the phone on teleclasses, teleseminars, etc.; or on the web through webinars, social networking, blogging, newsletters, Fan Pages, and so many more methods… 

Over the years, I have given hundreds of presentations. And I’ve learned something VERY IMPORTANT that I want to share this with you:

To make sales from your presentation, just giving a killer speech isn’t good enough.

Below are my “Fantastic 5 Keys to Delivering a Kick-Ass, Sales-Generating Presentation!” as posted on my “Small Business Daily Success Tips” on http://facebook.com/GrowYourBiz: 

11/8/10
MONDAY “Tip of the Day”: BizCoachJason’s Fantastic 5 Keys to Deliver a Kick-Ass, Sales-Generating Presentation: Key #1 – “Make a great first impression!” How important is this? Our subconscious mind tells us whether we like someone or not based on an intuitive first impression. If it’s a bad impression, it can be overcome but that can be *very* difficult. Get started on the track, right away. And remember to SMILE!

11/9/10
TUESDAY “Tip of the Day”: Key #2 – “Make a BOLD promise!” Grab your audience’s attention in a big way! Tell them what’s in it for them to spend their precious time, attention and energy listening to you. You’ll gain acceptance and enthusiasm, and make it more fun for you and them. And you better deliver on your bold promise!

11/10/10
WEDNESDAY “Tip of the Day”: Key #3 – “Learn something about your audience” This is a really important component of your talk to make sure you are delivering value and building the relationship with your audience members. You need to know who you are talking to and what their challenges are, even when you invited a specific group of people.

11/11/10
THURSDAY “Tip of the Day”: Key #4 – “Involve your participants” People learn in different ways. Engage your audience members by involving them and making them a part of your presentation. Make it fun for them. Give them an experience, not just a lecture, and they will learn, remember and enjoy it exponentially more.

11/12/10
FRIDAY “Tip of the Day”: Key #5 – “Provide a Call to Action” Without this, you can give a magnificent, stellar presentation and GET NO SALES. I’ve been there, done that. I’ve seen too many others fall prey to this as well. YOU NEED TO MAKE AN IRRESISTIBLE OFFER and tell your audience EXACTLY what to do to accept. This makes it a win-win!

Now go out there and create massive value for your target market by giving kick-ass presentations that will serve you and serve them!

Remember, to get even more sales, marketing, social media and other business success tips:
- Go to and “Like” http://facebook.com/GrowYourBiz
- Introduce yourself and your business on The Wall
- Come back each day to read and comment on the tips. This will grow your skills and your business as well as your own social networking connections and effectiveness.

To your success!
BizCoachJason Rosado

P.S. For more tips on using social networking to build your marketing and sales funnel, provide huge value to your prospects and build your business quickly, check out the special report “Untangling Twitter, LinkedIn, Facebook and More…”

A few of these might sound familiar, as you may have read or heard me gripe about now and then ;)

I especially like #3 on the list. This is one of my biggest pet-peeves of Fan Pages – it shows that the company behind it just doesn’t get it.

I hope you enjoy this article and put it to good use!
Jason
http://facebook.com/GrowYourBiz

Best,
Jason

I thought I would alert you to a fact that may have been easily overlooked.

In the past couple weeks, Facebook has made a few changes that may have altered your Privacy settings.

I recommend you take the following steps to update your profile and account privacy to the level that you want:

1.) Please your mouse cursor over “Settings” in the upper left-hand corner of your screen, near the Search box.

2.) Click on “Privacy Settings” from the drop-down menu.

3.) Click on “Profile Information” and set each item listed to your preferred privacy level.

For those using Facebook for networking and marketing, and not overly concerned with unknown people seeing your info, I recommend a lesser level. Most of my items are set to “Everyone” so that people will be able to read my profile info, status updates, etc and then can decide if they want to add me as a friend. Having the level of “Everyone” also helps search engines to index that particular piece of information on your profile.

4.) Click “Back to Privacy” above the list of items.

5.) Click on “Contact Information” and repeat choosing your level of privacy for all the items listed, as you see fit.

6.) Click “Back to Privacy” above the list of items. And now Click on “Search” to edit who can search you, as well as if you want your profile at all to be indexed by search engines.

I hope this helps to provide you with a better and when appropriate, more secure, networking experience on Facebook!

All the best,
Jason
http://www.AchieveYourIdealBusiness.com

P.S. To get regular helpful tips such as this and other social networking, marketing and sales support, join the Fabook group for Small Business Networking at http://www.facebook.com/group.php?gid=33103057507 
“Achieve Your Ideal Business Now!” on Facebook :)

It’s all about image, communication, relationships and style.  Especially for us business owners.  Remember that people are looking to you and will decide if they want to buy from you, do business with you, or network and help you connect with others.

Richard Laermer provides some very good points here about what you’re posting on Facebook, as well as how you are emailing to your audiece.  Everything you communicate reflects on you and your brand.

“… By now, we’ve all received the message that our online reputations and images are as important, if not more important, than their off-the-Web counterparts.

So here’s how to rise from the ground floor to a higher level…”

Read more here:
http://badpitch.blogspot.com/2009/05/online-communication-tips-for.html

Jason’s additional comments:

This is very sound advice!

I would add that if you are writing marketing copy (webpage, newsletter, etc.) think of your audience as they are reading a note from you specifically to them specifically. At times it’s appropriate to write in a “personal” voice. The grammar doesn’t have to be perfect in these instances; it should sound “natural” and even a touch conversational. But it still needs to sound intelligent, respectful and thoughtful. 

All the best,
Jason

Website: http://www.AchieveYourIdealBusiness.com
Twitter: http://twitter.com/BizCoachJason
Facebook Profile: http://profile.to/BizCoachJason
Facebook Business Group: http://groups.to/IdealBusinessCommunity

Great summary!

I was once, too, temporarily suspended for unknown reasons, and for an unspecified period of time. But I was definitely told not to do “it” again, or else! lol

I couldn’t find in the terms of service what I had violated, and to this day have no idea what happened.

Thanks for sharing these tips. They are more specific and give an idea of what to watch out for and avoid in terms of being Facebook terminated.

All the best,
Jason

Website: http://www.AchieveYourIdealBusiness.com
Twitter: http://twitter.com/BizCoachJason
Facebook Profile: http://profile.to/BizCoachJason
Facebook Business Group: http://groups.to/IdealBusinessCommunity

I agree with them, except maybe one (for business marketing reasons). But I’ll let you decide which are good for you. 

All the best,
Jason

10 Ways To Stay Safe On Facebook

Jason E. Rosado
Business Coach

Helping entrepreneurs, home-based & small biz owners, and sales professionals achieve your ideal business in 12 months or less.
Want to get started?  Sign up for your FREE “Business Success E-Series”!773.829.1276
Jason@DistinctiveCoaching.com

Website: http://www.AchieveYourIdealBusiness.com
Twitter: http://twitter.com/BizCoachJason
Facebook Profile: http://profile.to/BizCoachJason
Facebook Business Group: http://groups.to/IdealBusinessCommunity

I am a huge believer in networking and “mutually beneficial marketing”! I write articles, give teleclasses and live seminars. These are all forms of marketing and gaining exposure, but the goal isn’t to sell someone on something, but rather to provide useful, insightful info from my own experiences.

And now I am benefitting from the social networking arena – mostly Facebook, Twitter, LinkedIn, Meetup and Ning – where they can all come together. So here is my take:

Successful online networking is not much different than in-person networking: Build your personal and business brand into a cohesive message and attractive experience.

The key to great networking is to develop relationships by:
• Connecting
• Finding common ground
• Being service oriented
• Providing great value – resources, content, ideas or connections

By doing all these, people can get to know you and at the same time enhance themselves and their business, while you expect nothing in return.

And the key to turning people off right away and therefore NEVER being able to make a sale:
• Beat them over the head with your sales pitch

People need to know, like and trust you.

Helping others without expectation is the easiest way to get that accomplished. Plus, others will be drawn to you as you truly are, not as some marketing guru wrote webpage copy to “spin” the real you. This starts off the relationship on the right foot, as people will know what to expect from you.

These are my philosophies, and they have worked very well. Here are two recent articles about online and offline networking strategies and skills here:

“10 Holiday Networking Tips”
www.tinyurl.com/Networking10Tips

“How can I use Twitter to draw business to my website?”
www.tinyurl.com/7dpqrm

Good luck, and please feel free to connect so we can help each other. :)

All the best,
Jason

P.S. If you ever want to check out what free teleclasses and workshops I have coming up on these topics, just go to www.DistinctiveCoaching.com/events.htm

Jason E. Rosado
Business Coach

Helping self-directed and self-managed professionals achieve your ideal business in 12 months or less. Ready to start? Sign up for your FREE “Business Success E-Series”!

773.829.1276
Jason@DistinctiveCoaching.com

Website: http://www.AchieveYourIdealBusiness.com
Blog: http://blog.DistinctiveCoaching.com
Twitter: http://twitter.com/BizCoachJason
Facebook Group: http://groups.to/IdealBusinessCommunity

Q: Jason, I have a question about Twitter. How can I use it to draw business to my website?

A: Great question.  There are several different ways to use Twitter for business.  Here are ten off the top of my head:

1.) Have conversations over Twitter by replying to other postings to build your network and relationships so people get to know you better – Type “@TheirTwitterName” at the beginning of the post to indicate who you are talking to, or click on the reply icon from their original post.

2.) Make announcements about your services, specials, etc.

3.) Provide helpful links to info, articles, blog posts, videos and other resources that are of interest to your target market.

4.) Ask others to “Re-tweet” important messages that you want to be spread “virally”.

5.) Use it synergistically with Facebook, LinkedIn, Ning, Meetup, etc.  When you connect to someone on one platform, see if they are on Twitter.  The more familiarity they get with you, the faster the relationship is built.

6.) Post questions that you have about anything at all.  If they have the answer, someone will generally try to help out.

7.) Announce networking events or ways to facilitate more in-person or virtual interaction.

8.) Give testimonials and recommendations to support your network.  I have done this when I had a great customer experience, and others have gotten business from it.

9.) Post some personal stuff once in a while, so people get to know not just your business, but you as well.

10.) Promote BizCoachJason and DistinctiveCoaching.com, because I rock :)  (Just kidding)

I have had people sign up for my E-Series and teleclasses from posts I’ve made, and others have retweeted for me on Twitter. 

Just aim to share the love, and it will work well.

All the best,
Jason

Jason E. Rosado
Business Coach

Helping self-directed and self-managed professionals achieve your ideal business in 12 months or less.
Want to get started?  Sign up for your FREE “Business Success E-Series”!

773.829.1276
Jason@DistinctiveCoaching.com

Website: http://www.AchieveYourIdealBusiness.com
Twitter: http://twitter.com/BizCoachJason
Facebook: http://profile.to/BizCoachJason

I just received another friend request from someone I don’t know. This time on Facebook.

That’s great! I’m happy that somebody out there came across my profile and decided “Hey, this guy isn’t too bad. I’m going to ask to be friends.”

How nice! :)

WELL…. I believe that we are all mostly on these networking sites to network (radical idea, I know) either socially, businessly (yeah, I just made up that word), etc., and networking is about creating great, useful relationships. So why not start off by giving the poor soul a clue as to why you wanted to connect?

Please, when you request to connect to someone on LinkedIn, Facebook, Ning, Plaxo, Pulse, whatever… If it isn’t completely clear already – like you’re married to them or mugged them on the bus this morning – please spend the 10-20 seconds to pound out a sentence to let them know how you happened across their profile and why you think it would be a good idea to connect.

It makes the relationship so much easier to move forward, as well as positions you as someone that is good at relationship building and has some courtesy.

Ok.. now I have step off my soapbox and get back to other demanding things.

Have a wonderful Wednesday, everyone!

All the best,
Jason

Jason E. Rosado
Business Coach

Helping self-directed and self-managed professionals achieve your ideal business in 12 months or less.
Want to get started?  Sign up for your FREE “Business Success E-Series” at http://www.AchieveYourIdealBusiness.com

Website: http://www.AchieveYourIdealBusiness.com
Twitter: http://twitter.com/BizCoachJason
Facebook: http://profile.to/BizCoachJason