Another good question that I received.  I could write a book on this subject, but I won’t.  At least not on the blog.  So here is a short answer with two very important aspects.

At any event at which I am a guest speaker, paid or unpaid, I try to give tremendous value to the audience in two forms:

1.) The session content itself, and I provide action steps and guidance for the audience members to sucessfully apply the information immediately.

2.) An offer for audience members to receive more very valuable free resources afterwards (subscription to my business success articles, a free teleclass, etc.) in exchange for their contact info. This is how you can begin to build the long-term relationship.

The book should be out at a later date…    ;-)