You can learn to do workshops, teleclasses and keynotes much more easily than you might realize.

“But public speaking scares me to death!”

Even those of you that get terrified at the thought of speaking in front of others can become great and really enjoy this by taking a few very easy steps:

• Speak about topics that you know very well
• Speak about what you are truly passionate about
• Speak to people that you really enjoy helping and working with
• To start, speak in an environment that makes you most comfortable - and you can create, mold and shape that environment in several ways
• Practice, practice, practice

Not only is speaking great advertising for you both pre-, post- and during the event, but it also helps generate cash flow from speaking fees and sales you make because of it.

Ok.. so now I have a topic and an offer to speak, but what if no one shows up?

A lesson I learned a while ago (the hard way) is that it’s  important to help promote the event, so it’s a win-win for you and the event organizer.

One of the first times I was asked to speak, I felt great, and I was very honored. But I didn’t feel humble at all.

I thought, “Finally, here is something I am going to get paid for, and I don’t have to lift a finger to market it myself.”

I was getting paid to just show up, deliver content and value during the event, and be on my merry way. People would love it, I would make sales, and the event organizer was absolutely on the same page.

Well, that turned out to be very shortsighted of me.

For one thing, the event organizer did a terrible job with marketing, and the event was sparsely attended. Although the presentation went well, I made less money and had less opportunity to market and make sales at the event.

I learned my lesson.

If you market an event that you are speaking at, you will likely get more attendees. And those attendees that you bring will already be fans of yours, and perhaps current or former clients. They will be able to testify on your behalf, and they will also become even more familiar with you and your expertise, thereby becoming closer to being a client of yours, if they weren’t already.

It’s much easier to market and sell to people that have familiarity with you than those that don’t.

And it’s much more fun and ethically fulfilling as well.

Also, by bringing guests to someone else’s event, the event organizer will love you. They will become a bigger fan of yours. Even just seeing the effort that you put forth in trying to get guests will make a big impact with them.  And they see that your event was one of their best attended, they will recommend you for other speaking engagements.

Lastly, you can control the quality and quantity of the marketing by being active in the process. Not all meeting and event organizers are great marketers, as I learned. And no one knows your strengths and selling points as well as you do.

By providing your own marketing copy to the organizer - material that you know has a great chance to bring in a crowd – you are providing more value to your attendees by letting them get to know you pre-event as well as what to expect during and even perhaps after the event. You are also reducing the amount of work the organizer has to do and strengthening that relationship. And all this is happening while you are multiplying your exposure by promoting the event yourself as well.

I’ve used these techniques to help my own clients, and to increase my value, my revenue and my client base from speaking, and I’d be happy to help you as well.

Please feel free to contact me if you would like to learn more about event speaking and marketing, and how doing these things can really help you to explode your business!

To your success,
Jason

Where is BizCoachJason Rosado speaking next? Check the Events page here, or have him speak at your event!

A: That’s an awesome and very valid question. I always look at any business opportunity or investment as what’s going to be the bottom-line return on investment?

If you’re like me, you’ve probably spent a lot of time reading articles, books, listening to CDs, MP3’s and watching DVD’s on various success topics. You may have also spent money to attend workshops, weekend or sometimes week-long seminars, and paid great tuition and travel expenses to do it. I’ve done all of these as well.

There is a ton of great information out there, and I enjoy providing my Business Success E-Series subscribers the valuable insights that I provide on various business-building ideas, strategies and skills. But it’s the lack of a specific customized strategy and accountability that usually slows down entrepreneurs from taking this wealth of information and creating the kind of success that they want.

According to statistics from the American Society of Training & Development, the probability of achieving a goal if you hear an idea is 10%. If you plan how to achieve the goal, it’s 50%. When you commit to someone else that you will achieve the goal and put in place a specific accountability system with that person, it goes up to 95%.

Coaching helps you sustain measurable progress towards your goals, improves your skill set, and helps you to think and plan more strategically while managing risk more effectively. Because of these factors, your stress level will decrease because you have created a strategic plan, an accountability partner, a sounding board and a mentor to work with you, freeing up even more energy, time and thought to make your accomplishment even easier and the process more enjoyable.

And the investment? Well, yes.. it’s not free. Entering in business coaching is an investment in yourself and your business. If you want to double or triple your sales, spend less time working and more time playing, or reduce your stress so you can sleep soundly at night - are those worth the investment? Only you can answer that. And I am happy to help you find that answer. Just ask.

Here’s to your success!
BizCoachJason

1.) Create your vision fully – List all the details, all the motivators and consequences of not attaining the vision

2.) Strategize your actions and make sure they are inspired actions – Productivity steps that energize and excite you. Don’t get bogged down with the little things that you don’t really enjoy. There is no one way to accomplish something; there are usually MANY ways. Work with someone to find out what those are, and how to get them done.

3.) Surround yourself with positive people and minimize time with energy draining people.

4.) Take time for yourself everyday, or in crunch time, at the very least every week. Do those things that relax you – read the morning paper in peace, have a cup of tea on the patio, walk, jog or bike for 30 minutes. Take a little time out of your day to refresh your mind and body. For me, bike riding on long trails is when I get the most relaxation, a good workout and fantastic business brainstorming, energy and motivation!

5.) And lastly, don’t go it alone. Work with others and get outside support. You’re not in it alone, and everyone benefits when we work together. 

Excerpt of a “TwitInterview” on entrepreneurial Marketing, Networking, Sales and Productivity, posted at: http://twitinterviews.com/tag/jason-rosado/