A story from today’s Sports section of the Chicago Sun-Times made me think back to an interesting marketing lesson I learned in my early 20’s.
You see, one of my former bosses – a small business owner himself – used to say “There’s no such thing as bad publicity.”
So one day he was ecstatic when we [...]

 
Does this invitation sound familiar?

“Hi Jason,
I’d like to get together for lunch or a cup of coffee. I had some thoughts that I wanted to share with you. If you have time in the next week let me know. Thanks talk with you soon.”
 
Sometimes I get quite a few invitations to meet for lunch or coffee [...]