Whether you market B2B or B2C, make sure you speak to the benefits of your services beyond the obvious.
How do they impact your client personally? By having more time with family, less stress, higher income, better health, more energy?
Those are the kinds of motivators/drivers that appeal to potential clients and that they really [...]

“I don’t teach swagger to Hollywood stars. But…”
I do make sure that your small business coaching gives you
all you need to know to have your small biz “killa swagga” – so you can
get more clients, make more money, and enjoy more time and freedom! 
Does your sales and marketing have it’s own unique style and zip?
Does it make [...]

Last night while channel-surfing, I came across a broadcast of a seminar on weight loss being presented in a huge auditorium. There were probably 1,000 people in the audience.
The presenter was giving very helpful information on the proper nutrition, diet and mindset needed to lose weight. It was very motivating, uplifting and moving. But…
I thought [...]

Last Week’s Digest of Small Biz “Tip of the Day” from http://facebook.com/GrowYourBiz
Feel free to comment with your thoughts, experiences, and share your insights with the other members. The more you share and post, the more exposure you get for your business…
* FRIDAY Tip of the Day: Prioritizing and efficiency -> When making your To-Do list [...]

I never used to like sales, but now I love it. Here’s why:
BEST:
A really good sales (and marketing) system and approach is one that helps people to make life-changing decisions and take action, even if they don’t buy.
LEAST:
Honestly, nothing comes to mind. When I sell, as well as when I teach my clients how to [...]

Small Business Tip of The Day
Every busy small business owner can take the time right now to work on “The One-Minute Marketing Plan”:
-> Write down three different ways to get the word out about your business.
-> Circle the one that resonates the most for you.
-> What’s the first step you’re doing today to make it happen?
Reply [...]

Ok… they’re actually still called “Fan Pages.”
But many people have been commenting on the fact that Facebook has switched  from the “Become a Fan” button to a “Like” button.
The thinking is that people will be more likely to “Like” a page rather than “Become a Fan” of the page. I assume this is sort of like the [...]

Authentic Marketing = Share your passion with others and help them reap the benefits.

This question was posed to a sales executive group. Here is my answer:
Sales skills – relationship building, problem solving and service skills – outweigh product knowledge importance.
In short order, your task list to close a sale is:

Get buyer attention
Tailor and deliver an enticing marketing message
Build the relationship, as well as your credibility, trustworthiness and likeability
Coach the sale through [...]

As many of my clients know, one great way to market yourself and make more sales for your business is to speak in front of an audience.
You can learn to do workshops, teleclasses and keynotes much more easily than you might realize.
“But public speaking scares me to death!”
Even those of you that get terrified at the thought [...]