Authentic Marketing = Share your passion with others and help them reap the benefits.

A story from today’s Sports section of the Chicago Sun-Times made me think back to an interesting marketing lesson I learned in my early 20’s.
You see, one of my former bosses – a small business owner himself – used to say “There’s no such thing as bad publicity.”
So one day he was ecstatic when we [...]

I just got done with a coaching call with one of my favorite clients. I love this guy (as I do all my clients!) because he is a really genuine person, cares about others and wants to make his business truly incredible.
And I want to share something very interesting from our session today… 
We are working [...]

Avoiding burnout for us entrepreneurs is key to having a strong, thriving business and happy life:
1.) Create your vision fully – List all the details, all the motivators and consequences of not attaining the vision
2.) Strategize your actions and make sure they are inspired actions – Productivity steps that energize and excite you. Don’t get [...]