I don’t think there is one overall correct answer, as it depends on so many variables.
Here is the article that sparked this current debate:
http://www.chicagobusiness.com/article/20110212/ISSUE02/302129998/the-price-is-right-or-is-it#axzz1E9nDCJMt
I agree with Susan’s comment in the article that people will spend money if they see the value in what you’re offering.
Value is measured in three dimensions:
- Price vs. monetary resources [...]

Well… Here come the holidays, and in full force.
I don’t know about you, but my schedule is BUSY… jam-packed, full to the brim. There are networking events, association and chamber meetings, family gatherings, friends’ parties, Facebook events, Evites… Oh my head!
This can be a very interesting time of the year for many small businesses (and tough for [...]

One of the single best ways to connect with potential clients in a way that they get to understand how you can help them is to speak to groups of people – a very powerful way for others to get to know, like and trust you.
This can be done in person via speaking engagements, workshops, [...]

Whether you market B2B or B2C, make sure you speak to the benefits of your services beyond the obvious.
How do they impact your client personally? By having more time with family, less stress, higher income, better health, more energy?
Those are the kinds of motivators/drivers that appeal to potential clients and that they really [...]

“I don’t teach swagger to Hollywood stars. But…”
I do make sure that your small business coaching gives you
all you need to know to have your small biz “killa swagga” – so you can
get more clients, make more money, and enjoy more time and freedom! 
Does your sales and marketing have it’s own unique style and zip?
Does it make [...]

Last night while channel-surfing, I came across a broadcast of a seminar on weight loss being presented in a huge auditorium. There were probably 1,000 people in the audience.
The presenter was giving very helpful information on the proper nutrition, diet and mindset needed to lose weight. It was very motivating, uplifting and moving. But…
I thought [...]

The Small Biz TIP of the DAY is up at http://facebook.com/GrowYourBiz 
Want to GET MORE REFERRALS from your current clients?
Here’s how in TWO EASY STEPS that you CAN DO TODAY…
1.) Start a dialog with the question, “What has been the most helpful for you about our work together so far?”
Asking this question helps to reaffirm and reinforce the value [...]

Last Week’s Digest of Small Biz “Tip of the Day” from http://facebook.com/GrowYourBiz
Feel free to comment with your thoughts, experiences, and share your insights with the other members. The more you share and post, the more exposure you get for your business…
* FRIDAY Tip of the Day: Prioritizing and efficiency -> When making your To-Do list [...]

I never used to like sales, but now I love it. Here’s why:
BEST:
A really good sales (and marketing) system and approach is one that helps people to make life-changing decisions and take action, even if they don’t buy.
LEAST:
Honestly, nothing comes to mind. When I sell, as well as when I teach my clients how to [...]

Important Sales Tip:
As buyers, people will use facts to talk themselves in to, out of, or justify a buying decision. But the decision itself is based on emotion.