Whether you market B2B or B2C, make sure you speak to the benefits of your services beyond the obvious.
How do they impact your client personally? By having more time with family, less stress, higher income, better health, more energy?
Those are the kinds of motivators/drivers that appeal to potential clients and that they really [...]

“I don’t teach swagger to Hollywood stars. But…”
I do make sure that your small business coaching gives you
all you need to know to have your small biz “killa swagga” – so you can
get more clients, make more money, and enjoy more time and freedom! 
Does your sales and marketing have it’s own unique style and zip?
Does it make [...]

Last night while channel-surfing, I came across a broadcast of a seminar on weight loss being presented in a huge auditorium. There were probably 1,000 people in the audience.
The presenter was giving very helpful information on the proper nutrition, diet and mindset needed to lose weight. It was very motivating, uplifting and moving. But…
I thought [...]

The Small Biz TIP of the DAY is up at http://facebook.com/GrowYourBiz 
Want to GET MORE REFERRALS from your current clients?
Here’s how in TWO EASY STEPS that you CAN DO TODAY…
1.) Start a dialog with the question, “What has been the most helpful for you about our work together so far?”
Asking this question helps to reaffirm and reinforce the value [...]

Last Week’s Digest of Small Biz “Tip of the Day” from http://facebook.com/GrowYourBiz
Feel free to comment with your thoughts, experiences, and share your insights with the other members. The more you share and post, the more exposure you get for your business…
* FRIDAY Tip of the Day: Prioritizing and efficiency -> When making your To-Do list [...]

I never used to like sales, but now I love it. Here’s why:
BEST:
A really good sales (and marketing) system and approach is one that helps people to make life-changing decisions and take action, even if they don’t buy.
LEAST:
Honestly, nothing comes to mind. When I sell, as well as when I teach my clients how to [...]

Important Sales Tip:
As buyers, people will use facts to talk themselves in to, out of, or justify a buying decision. But the decision itself is based on emotion.

The other day someone asked me what the goal of a sales call should be. And it got me thinking about baseball.
Even if you’re not a baseball fan, stick with me here. I’m talking about how to implement your sales game plan to gear up for a long, successful season.
Actually, I’m more of a football [...]

This question was posed to a sales executive group. Here is my answer:
Sales skills – relationship building, problem solving and service skills – outweigh product knowledge importance.
In short order, your task list to close a sale is:

Get buyer attention
Tailor and deliver an enticing marketing message
Build the relationship, as well as your credibility, trustworthiness and likeability
Coach the sale through [...]

As many of my clients know, one great way to market yourself and make more sales for your business is to speak in front of an audience.
You can learn to do workshops, teleclasses and keynotes much more easily than you might realize.
“But public speaking scares me to death!”
Even those of you that get terrified at the thought [...]