Whether you market B2B or B2C, make sure you speak to the benefits of your services beyond the obvious.
How do they impact your client personally? By having more time with family, less stress, higher income, better health, more energy?
Those are the kinds of motivators/drivers that appeal to potential clients and that they really [...]

Last night while channel-surfing, I came across a broadcast of a seminar on weight loss being presented in a huge auditorium. There were probably 1,000 people in the audience.
The presenter was giving very helpful information on the proper nutrition, diet and mindset needed to lose weight. It was very motivating, uplifting and moving. But…
I thought [...]

The Small Biz TIP of the DAY is up at http://facebook.com/GrowYourBiz 
Want to GET MORE REFERRALS from your current clients?
Here’s how in TWO EASY STEPS that you CAN DO TODAY…
1.) Start a dialog with the question, “What has been the most helpful for you about our work together so far?”
Asking this question helps to reaffirm and reinforce the value [...]

Last Week’s Digest of Small Biz “Tip of the Day” from http://facebook.com/GrowYourBiz
Feel free to comment with your thoughts, experiences, and share your insights with the other members. The more you share and post, the more exposure you get for your business…
* FRIDAY Tip of the Day: Prioritizing and efficiency -> When making your To-Do list [...]

Ok… they’re actually still called “Fan Pages.”
But many people have been commenting on the fact that Facebook has switched  from the “Become a Fan” button to a “Like” button.
The thinking is that people will be more likely to “Like” a page rather than “Become a Fan” of the page. I assume this is sort of like the [...]

 
Why do people that I don’t already know, with no info viewable on their profile, add me as a friend without an accompanying message? What’s with that?
 
To me, that’s the same thing as going to a networking event, handing your card over to a stranger, and walking away. Except that the card has a little [...]

This question was posted on LinkedIn. Below is my answer. Please add your views and experience in the comments:
Definitely both.
It’s great to meet new people and expend my network. I really enjoy connecting with and getting to know quality professionals so I have a large group to draw from in order to help other people, and [...]

Hello Facebook Enthusiasts!
I thought I would alert you to a fact that may have been easily overlooked.
In the past couple weeks, Facebook has made a few changes that may have altered your Privacy settings.
I recommend you take the following steps to update your profile and account privacy to the level that you want:
1.) Please your [...]

Dec 2, 2009, Afternoon – Get out in plenty of time for evening networking events and holiday parties!
Dear Chicago Entrepreneurs and Small Business Owners,
Confused by the difference between a Profile, a Group and a Fan Page?
Not sure which to use, or if you should use Facebook at all for business?? You’re not alone. Many people [...]

I just read a couple of short articles today about why people don’t leave comments on blogs and social networking posts.
They were pretty good points. One had 10 reasons, the other 25. I thought of a few myself and realized the list could easily grow to 100 or more.
So, from my point of view, rather [...]